Welcome to Vero Beach 32963 Online
Vero Beach 32963, now in its second year as the barrier island’s weekly newspaper, is mailed free to all 11,000+ residences and businesses in zip code 32963 -- the third highest median net worth zip code in Florida (trailing only the islands of Palm Beach and Sarasota's Longboat Key).
With news ranging from local government actions to full social and arts coverage, and from real estate news to St. Edwards' school sports, Vero Beach 32963's in-depth coverage of the barrier island -- keeping readers up-to-date on issues and events that matter to them -- has quickly made us the indispensible source of information for beachside residents.
Copies of our print edition are available on Wednesdays at newsstands and leading hotels on the Vero Beach barrier island, and arrive in residential mailboxes each week during the season on Thursdays. The newspaper is published weekly November through April, and bi-weekly from mid-May through mid-October.
More than 1,000 copies of the newspaper are also distributed to medical office waiting rooms on the Vero mainland, as well as to the clubhouses of Grand Harbor, Oak Harbor and the Regency Park. The paper also is sold at mainland newsstands.
The newspaper is printed on 50 pound bright white paper -- 92 brightness. All photography in Vero Beach 32963 is in full color, and there is no additional charge for four-color advertising.
The online edition, VeroBeach32963.com, is updated weekly and provides archival coverage of barrier island news and activities. For the latest news of the barrier island and the rest of Indian River County, updated on a minute to minute basis, please visit our sister publication, VeroNews.com.
Vero Beach 32963 can help you connect with the best demographics on the Treasure Coast in a way no other local media can match.
The Hometown News in 2009 claimed to reach 4,492 residences on the barrier island, a signficant reduction from 2008, and the Press Journal in 2008 claimed to reach 5,804 -- a number that is believed considerably lower today.
In contrast, Vero Beach 32963 is delivered to all 11,047 beachside residences. If you are not advertising with us, you are missing half of the families living on the barrier island.
To download a copy of this media kit in pdf format, please click here.
Schedule of Issues 2010 through 2011
Vero Beach 32963 commenced regular weekly publication in late October 2008. Since then, it has published weekly during the season (except Christmas Week) and biweekly during the summer. In 2010, it will publish Thanksgiving Week, but will not publish Christmas Week.
To download a schedule of 32963 issue dates in pdf format, please click here.
(Issues in light blue are published bi-weekly; all others weekly)
(Please note: Schedule slightly revised as of 08-15-09)
Ad Formats and Sizes
Ads are carried in a modular format ranging from 1/8 page to a full page. The following ad sizes are available.
Advertising Rates
Our advertising rates for the print edition are the most cost-effective way of targeting the 17,000+ residents of zip code 32963. Discounts are available as shown based on frequency and bulk contracts.
National advertising rates shown below are fully commissionable. Recognized advertising agencies will be given a 15 percent discount off gross billing.
Agencies must use national rates for all insertions. The insertion order and payment must be made by the advertising agency, not the ultimate advertiser.
(Please note: Ad rates slightly revised as of 04-08-09.)
*Placement premium applies to certain pages
Retail advertising rates shown below are not commissionable.
*Placement premium applies to certain pages
Charter advertisers requesting fixed page positions in Vero Beach 32963 retain those positions as long as they remain in each issue of the newspaper. Otherwise, requests for specific pages and positions are accommodated on an "if available" basis.
Advertisers have an opportunity to contract for frequencies that can save them as much as 35 percent over the single insertion rate. At the expiration of their contract, there will be a review to determine if the terms of the agreement were fulfilled. Contracts not fulfilled will subject the advertiser to a short rate billing.
Non-profits are entitled to advertise at the discounted 40x rate.
To download our Standard Advertising Agreement, please click here.
To download our Newspaper Ad Insertion Order, please click here.
Advertisers wishing to lock-in premium page positions in Vero Beach 32963 can obtain more information by sending an email to advertising@verobeach32963.com.
Deadlines
Space reservation and ad copy are due no later than noon Tuesday for the following week's publication. If a contract advertiser has not submitted an ad by the deadline, Vero Beach 32963 will run the previous week's ad in its place.
To download a calendar of our issue dates and advertising deadlines, please click here.
Payment Policies
Advertisers without approved credit application on file with Vero Beach 32963 must provide full payment when placing advertising. All advertisements must be prepaid by noon Tuesday of the week preceding publication.
Invoices for advertising are due and payable upon receipt. Bills outstanding 30 days from the date of billing will incur a monthly charge of 1.5 %.
Copy Regulations
“News-style” advertisements must be set in a different typeface than actual news content and must carry the word “Advertisement” clearly visible and centered at the top of the ad in 9 point type or larger.
Ad Delivery Options
All ads must be submitted electronically.
Submitting by Email:
When naming files, please use alpha numeric characters only, no spaces. File names should contain the first five letters of the advertiser’s name, and the publication date.
Example: Smith_052909.pdf
Cut and paste the file name into the subject line of the e-mail. As text in the body of the e-mail, please include advertiser’s name, publication date, ad size (!) and contact name with phone number.
Attach your file to an e-mail addressed to: advertising@verobeach32963.com.
Submitting by Macintosh CDs (either CD-R or CD-RW).
Include account or agency name, contact name with phone number and publication date on disk label.
Include all fonts and images on disk. Always supply the fonts even if they are included in the EPS file.
Include a hard copy of final ad file at 100% to ensure output accuracy.
Mechanical Guidelines
Digital Images:
Images must be in .tiff or .EPS format. Final image size should be 300 dpi.
All color images must be prepared for process color (CMYK) separations. RGB images will not produce in color. If converting an image from RGB to CMYK, it is important to check your Adobe Photoshop set-ups for separations.
Check under the File menu and select Color Settings.
Ink colors - SWOP (uncoated) Dot Gain - Standard 20%
Separation type - UCR Black Ink Limit - 70% Total Ink Limit - 300%
Type:
Type 1 Adobe fonts are recommended. Any other fonts may require substitution.
Avoid type sizes below 8 points.
Gradients and tints of under 30% are recommended for surprinted type.
Reverse Type:
Boldface sans serif typefaces are recommended. Type smaller than 10 points should not be reversed on a four-color background or a single color background. Reverse type should not be used in color images or tints. Minimum of 2 points for reverse rule lines.
Software:
We are able to accept your file in multiple software applications, some of which include: Adobe Photoshop and Adobe Illustrator.
Microsoft Word, WordPerfect, Excel, Powerpoint, Publisher files or or other formats not mentioned are not supported.
Please check with us about formats not listed here by emailing artdept@verobeach32963.com.
Artwork:
All colors must be prepared for process color (CMYK) separations. Do not use spot color.
CMYK or Grayscale art: 300dpi, Lineart: 600dpi.
A high resolution PDF, EPS, TIFF, or JPEG may be submitted if it meets the color and resolution requirements. NO GIFs or compression.
Creating a PDF file:
Creating a PDF is best done through use of Adobe Acrobat Distiller, which will give you the best reproduction quality.
Printing to Adobe PDF or other PDF shortcut methods (PDF Writer, PDF plug-ins) are not recommended as some settings are unavailable for quality press reproduction.
If you are using applications other than Acrobat Distiller to create a PDF file, please prepare your file using a press optimized setting.
Please preflight your PDF files for problems. Preflight your PDF by saving it as an EPS and dropping it back into your layout program then printing a composite of your file.
Always view PDF after creation to verify file is correct.
Even after you preflight, there are still a few things you should check by hand.
- Is the bleed correct?
- Are your color separations correct?
No PMS colors mixing with your CMYK or the other way around.
- Are you exporting with registration marks?
- Are the image resolutions good enough (300 dpi)?
- Is the size of the document correct?
Are you adding the bleed size to the document size?
We will not be responsible for errors after printing when a PDF file is used.
Design Fees
All ads must be supplied per these specifications. Any extra production charges incurred in ad preparations will be billed to the advertiser at $50.00 per hour, 1 hr. minimum.
If you’d like our artist to design your ad for you, please email: artdept@verobeach32963.com.
Terms and Conditions
Vero Beach 32963 reserves the right to cancel or reject any advertisement at any time. No advertising may be cancelled by an advertiser after deadline.
Vero Beach 32963 accepts no liability for its failure, for any cause, to insert an advertisement. Liability for any error appearing in an advertisement is limited to the cost of the space actually occupied. No allowance, however, will be granted for an error made by the advertiser or that does not materially affect the value of the advertisement.
To qualify for an adjustment, any error must be reported within 15 days of publication date. Credit for errors is limited to first insertion.
Drawings, artwork and articles for reproduction are accepted only at advertiser’s risk and should be clearly marked to facilitate return.
Advertisements are accepted upon the representation that the advertiser and/or its agency have the right to publish the contents thereof. In consideration of such publication, advertiser and its agency agree to indemnify and hold Vero Beach 32963 harmless against any expense and/or loss by reason of any claims arising out of publication.
Vero Beach 32963 is not liable for delays in delivery and/or nondelivery in the event of Act of God, action by any governmental entity, fire, flood, earthquake, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown, or any condition beyond the control of publisher affecting production or delivery in any manner.
Vero Beach 32963 shall have the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher for advertising which advertiser or its agent ordered and which advertising was published.
Vero Beach 32963 reserves the right to revise its advertising rates at any time. Announcement of an increase shall be made 30 days in advance to contract advertisers. Conditions other than rates are subject to change by Vero Beach 32963 without notice.
